Piazza Italia Winter 2013
ADV Campaign BELLA CIAO
Diaframma ADV Production
Creative Director Stefano Ginestroni
Photography Rocco Bizzarri
My ADV campaign and interview with Piazza Italia, an Italian clothing brand. Piazza Italia defines itself as the “Sponsor of common people” and for this great Christmas Campaign, they decided to take action against the Italian financial crisis still spreading, and the highest rates of Youth unemployement, that is causing even more young and brilliant people to build their future abroad.
We, protagonists of the adverts, are not showing our faces anymore. On the ADV Posters, We are seen from the back, unresponsive and closed. We are no longer belonging to our native country: that is why We are saying Goodbye “Bella Ciao”.